About
We don't own the boats. We're the ones who know which ones are worth boarding.
Pura Vida Vallarta Tours started in Puerto Vallarta with a simple idea: in a bay full of operators, someone has to know them all and tell the truth about which ones are actually worth it. That's what we do — we don't run the boats or the tours ourselves, we select them.
Every experience on this site passed through us first: we tried it, talked to the operator, and only offer it if we'd genuinely recommend it to a friend. That curation is the job — not selling the most expensive tour, but the right one for you.